How To Add An Image To A WordPress Post

Updated On
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By
Liz Jamieson

Images are can impact the performance of your site for both speed and general SEO. Take them very seriously ...

Some General Rules About Images

In the WordPress Gutenberg editor, adding an image is simple. However, there are some important points to note.

  1. Original photos - ones you've taken yourself - are best. Try to avoid the use of stock images in blog posts unless they've been edited to make them your own in some way. You can do this using a tool like Canva or Adobe Spark.
  2. Photos should be in the jpg format.
  3. The image must have already been resized and optimised for the web. Don't upload large images to your website. The file size must be smaller than 100K and significantly so, whenever possible.
  4. When resizing an image, resize to a width that is about the same width as the largest width your content will display it at. This is usually around 800px, but could be more depending on your site design.
  5. The image filename should be renamed so it contains keywords from the topic niche.
  6. the filename should be lowercase and each word separated by a dash (not a space).
  7. when the image is placed on the blog post add a caption as image captions are read by visitors up to 16% more than ordinary text. Your caption could persuade a user to read your article if the image and the caption suggests it is worth their while. Don't be afraid to make your caption multi-line if required.
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