PerfMatters allows you to improve the performance of your WordPress site by preventing the loading of script files where they are not needed. It also switches off parts of WordPress that add bloat.  

OptinMonster improves list sign up rates by making your offer look professional and slick. There are many placement methods to choose from including my favourites - 2 step optins and exit intent. 

I've hosted some of my sites with WP Engine for years. If you want a hands off, experience for yourself or clients, they are fabulous. The security is so good you do not need any extra security plugins or services.

No - this is not a Black Friday deal. I just wanted to tell you all about it.  Oxygen Builder is always a good price at any time of year. Want a better way of building WordPress sites without bloat? Look no further. 

Fluent Forms has a Black Friday deal which is also a Lifetime Deal. So you pay once only.  They are a keen development team and I hope that one day they'll be as good as Gravity Forms are. I think they are getting there. 

If high-end keyword and competitor analysis  tools are out of reach, then Mangools is a great good alternative.  KWFinder is especially good if you are doing local SEO.  Not many keyword tools can help with that!